Global Analytics & Insights Leader
I build analytics teams, customer data systems, and AI-ready operating models that help organizations turn complexity into clear commercial decisions.
The through-line
Across ad tech, enterprise data platforms, gaming, AI trust and safety, and Salesforce Data 360, my work has focused on building the teams, systems, and operating rhythms that turn scattered data into better decisions.
Start
I grew up in Levittown and started in digital advertising the unglamorous way: selling 720x90 ads door to door. That early work taught me to understand the customer, the product, and the economics before trying to optimize anything.
Client Partner + Campaign Manager
Operative turned an early sales start into hands-on experience with enterprise media clients, campaign operations, Salesforce analysis, technical demos, and publisher training.
Ad operations
Publisher training
$250K+ revenue growth
150 long-tail customers
Technical Account Manager + Deployment Architect
At Krux, I helped major marketers and publishers turn customer data strategy into usable deployment patterns for analytics, segmentation, and activation.
Deployment standards
User-level media exposure
Publisher onboarding
Solutions Architect, Salesforce Marketing Cloud
After Krux became Salesforce DMP, I worked with enterprise marketers, publishers, agencies, and partners to connect identity strategy, taxonomy, and activation design.
Data strategy
Taxonomy
Activation design
Director, Marketing Analytics + Audience Segmentation
I established Activision's first Growth Marketing analytics function, creating a shared operating model across media, CRM, audience, product, privacy, and regional teams.
Warzone launch platform
60M-user device graph
$2.3M saved
Sr. Director, Head of Analytics + Solutions
At Spectrum Labs, I built and led Analytics, Customer Success, and Implementation teams helping 15+ enterprise clients evaluate AI moderation, understand risk, and translate model performance into business outcomes.
130% NRR
15+ enterprise clients
AI model evaluation
Principal Technical Architect
Today, I advise enterprise banking, insurance, and retail media clients on CDP strategy, data integration, governance, analytics, and activation while helping teams prepare trusted customer data for AI-powered workflows.
$5M+ pipeline-influenced ARR
Dreamforce 2024 workshops
Salesforce Data 360 + RAG enablement
How the work travels
Across roles, the pattern is consistent: clarify the business problem, align stakeholders, govern the data, measure the AI or analytics system, and give the team a way to make better decisions repeatedly.
Built across analytics, activation, and AI value realization
I’m strongest where strategy, execution, and people leadership meet: technical enough to shape the architecture, commercial enough to focus the team, and practical enough to keep momentum.
Building teams, coaching talent, setting direction, and creating the operating rhythm for high-value analytics work.
Analytics that become revenue growth, retention improvement, efficiency gains, and executive-ready decisions.
Model evaluation, governance, workflow adoption, and measurement that connects AI systems to business outcomes.
Toxicity prevalence, moderator efficiency, AI model performance, and risk translation for enterprise teams.
Buyer education, stakeholder management, technical storytelling, and scalable solution patterns.
AWS, Databricks, Snowflake, Looker, Tableau, BigQuery, Ads Data Hub, Python, and SQL.
How I lead
My job is to turn ambiguity into direction, give teams enough structure to move quickly, and stay close enough to unblock the work when it matters.
A great coach and advocate of our team... Tim continues to be a great personal mentor.Chloe
You empower your team to have ownership of their work but you can be very hands on when it's needed.Katelyn
You are much more of a mentor and leader than just a manager.Marc
Tim is an active listener with high emotional intelligence, always looking for ways to enable colleagues.Mark
The person behind the work
Community work, training, flying, making, and tinkering all reinforce the same muscles I try to bring to teams: patience, preparation, judgment, creativity, and care.
Leading community events has taught me to listen first, keep follow-up personal, and make it easy for people to participate.
Progress is mostly consistency, honest feedback, and showing up when it is not exciting. Teams are not that different.
Aviation rewards preparation, calm decisions, and respect for checklists when the situation gets noisy.
Art and OpenClaw keep me curious. I like building things, breaking them, and making the next version better.
Peace, balance, fulfillment, presence, impact, honesty, and connection are the words I try to make practical.
Let's work together
If the work sits between data strategy, customer architecture, AI value realization, marketing measurement, and practical adoption, I’m probably interested.